Wednesday, September 12, 2012

Web & Mobile Project Charter

Overall Business Goals
  • Expanding clientele
  • Adding a second dog to the team, which would increase the number of clients that can be serviced daily.
  • Become the first choice in Bed Bug detection services < li> Be the first choice or decision instead of a referral
  • Goals of Web Site
    • Be at the top of a search engine query for any bed bug related searches; choice of keywords and phrases will be vital
    • Create a page that is inviting and has an easy to access page regarding pages such as FAQ's, contact information, and scheduling information
    • Provide a complete, or near complete set of information regarding any and all questions one could possibly have about bedbugs. This will help educate potential clients while reinforcing a professional attitude though the thoroughness of their information.
    • The supplementation of Audio/Video and image material that will aid and educate clients on what a typical home inspection and procedure of a bed bug inspection

      Goals of Mobile

      • Create a mobile site that is easily accessible and navigable on different platforms such as smartphones and tablets
      • Provide information and access to video content demonstrating the companies knowledge and procedures
      • Have the ability to schedule appointments or ask questions through the mobile site
      • Key Tasks of Website

        • Be easily navigable, welcoming, and functional
        • Provide information and content that supports the professional attitude and experience of four paws
        • Have a contact page with space for reviews and testimonials
        • Key Tasks of Mobile

          • Be easily navigable with an emphasis on informing potential clients about bedbugs and procedures conducted
          • Showing images and video about what is involved in their business I.e. their dog and inspections
          • Be able to contact the business directly from site
          • Audience for Website

            The audience for the website would be for users who generally only access the internet from the home. These would primarily include stay at home parents or, more generally, older individuals including homeowners and parents.

            Audience for Mobile

            The primary audience for a mobile site would be younger ideally, but would include businessmen/women, students,and young adults living in the city

            Wednesday, September 5, 2012

            Research plan

            To start, we plan on interviewing individuals about their current knowledge and pose a few "what if" scenarios to see where they stand on prevention procedures and removal procedures of bed bugs. Since I know of the home owning business,it will be easier to find people who show a legitimate concern for bed bugs. Beyond that, there are also a few peers I can consult that have had to deal with bed bugs which will aid in our research greatly.

            User Research

            Survey


            Tuesday, September 4, 2012